Steps one and step two

$ Initial seo report of website:
Professional seo prefers to go for this step before start seo of any website.
Initial report means what is initial position of that perticuler website with keywords because it will help you to rectify your work on that site.

$ Customized keyword analysis:
Keyword analysis is an essential part of website some time it take hour sometime days and sometimes weeks too to analysis good,markable keywords
While this analysing below websites help to make easy your analysing
http://www.ranks.nl/tools/spider.html --tool for https://adwords.google.com/select/KeywordToolExternal -Googlehttp://www.keyworddiscovery.com
What is keyword analysis is?
I believe this part of seo is comprise all further steps of seo... Yes its true because once you know Which keyword will be in your Title,Meta,Content then only you can manage all next process...
Content analysis is a methodology in the social sciences for studying the content of communication. Earl Babbie defines it as "the study of recorded human communications, such as books, websites, paintings and laws." It is most commonly used by researchers in the social sciences to analyze recorded transcripts of interviews with participants.
Content analysis is also considered a scholarly methodology in the humanities by which texts are studied as to authorship, authenticity, of meaning. This latter subject include philology, hermeneutics, and semiotics.
Harold Lasswell formulated the core questions of content analysis: "Who says what, to whom, why, to what extent and with what effect?." Ole Holsti (1969) offers a broad definition of content analysis as "any technique for making inferences by objectively and systematically identifying specified characteristics of messages." Kimberly A. Neuendorf (2002) offers a six-part definition of content analysis:
"Content analysis is an indepth analysis using quantitative or qualitative techniques of messages using a scientific method (including attention to objectivity-intersubjectivity, a priori design, reliability, validity, generalizability, replicability, and hypothesis testing) and is not limited as to the types of variables that may be measured or the context in which the messages are created or presented."

Contineuing in next post.....